I grew a SaaS business to £1M with SEO.

Now I share honest lessons on SEO, organic marketing and SaaS growth

Forbes
Indie Hackers
The Guardian
Fast Company

£1M+

SaaS Revenue

SaaS revenue generated

Starting from scratch with no funding, I built the StandOut CV app, acquired 20,000+ customers, and generated over £1 million in revenue.

18M+

Organic Visitors

Organic traffic grown

From a brand new domain with no existing audience, I grew StandOut CV into a leading careers platform that attracted more than 18 million targeted organic visitors.

140K+

YouTube Subscribers

YouTube audience grown

I launched StandOut CV’s YouTube channel from zero and grew it organically to over 140,000 subscribers.

Major

Publicity Secured

Publicity gained

Earned contributor opportunities with Forbes, The Guardian, CV Library and Fast Company, alongside mentions in many major national publications.

Acquired

Early 2026

Business sold

Successfully sold the entire StandOut CV brand in 2026 to a private investor.

“CV builders are very competitive. So you know Andrew has to be very good at SEO to win in this space”

Nathan Latka | Latka Capital

“Andrew has phenomenal knowledge of SEO, content, link building and LLM optimisation”

Roopesh Shenoy | Monster Math App

Hi, my name’s Andrew Fennell

I share practical lessons from building and selling a SaaS business through SEO and organic marketing – helping founders and marketers grow sustainably without relying on big advertising budgets. 

Here’s what I cover:

  • SEO and organic marketing
  • Building and scaling from zero
  • Building and optimising SaaS products
  • Creating content that drives revenue
  • Turning traffic into customers
  • My many mistakes and lessons learned
  • Sustainable, long-term growth strategies

Learn more about me, my SaaS growth journey and how I can help you.

Andrew Fennell

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